Paid advertising is a powerful marketing strategy that involves promoting your business through online platforms by paying for ad placements. Unlike organic marketing, where content is shared naturally by users, paid advertising allows you to target specific audiences with precision, making sure your message reaches the right people at the right time. This approach includes many formats such as search ads, shopping ads, and social media ads, each designed to capture attention and drive conversions. With paid advertising, you can quickly scale your reach, increase brand visibility, and achieve measurable results, making it an essential tool for your business.